Plant-Based Foods: The New Food Revolution

Iankankutot
3 min readSep 15, 2021

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The plant-based food market is flourishing. With almost one-third of consumers choosing to actively reduce their meat consumption, the potential demand for plant-based innovation is developing at a rapid pace. The shift towards plant-based diets has been predominantly driven by consumer concern surrounding health, wellbeing, and animal welfare. According to Deloitte, this switch is being fueled by numerous reports that describe possible links between processed or red meat and cancers.

In line with this, inflation fears are legitimate. However, these other sectors like plant-based foods might transcend that. After all, when the plant-based milk industry Oatly went public on May 20, 2021, their allocation improved by as much as nearly 30% and closed the day up over 18%. (1) The food industry is poised for disruption. As with other disruptive trends, technology is a key driver of this potential change, thanks to the rapid developments of plant-based foods. But is it the new food revolution? To answer your baffling thoughts, take a trip on this exciting page.

Plant-based food has taken the market by storm. In the last five years, veganism has gone mainstream, with about two percent of people actively describing themselves as a vegan. 2020 was the year everyone discovered plant-based, with new products appearing across the market, from bakery and pastries to pizza, lattes, and even dirty burgers. The end of the year saw McDonald’s giving veganism perhaps the ultimate green flag with the launch of the McPlant menu. Experts are said to now anticipate that the plant-based food market might improve by approx. 11.9 percent by 2027 and valued at over $74.2 billion. What’s driving the plant-based market?

Convenience and money have also played a part. Quick and easy food is the order of the day, especially with consumers taking to the kitchen following hospitality closures; compared to meat, vegetable-based dishes are generally faster to cook. Today, more than a quarter of evening meals cooked are vegetarian or vegan. Research has shown that, typically, cutting meat from your diet could save a lot of money over £600 a year. Last year saw millions of people furloughed or made redundant, so it’s easy to understand why so many have turned to plant-based eating in a bid to take better care of their health personally and economically.

Moreover, as they prepare to go public, these other industries are finding a niche by focusing on untapped plant-based food sectors which are frozen, ready-to-cook comfort foods. (2) The trend of greater plant-based eating is being seen throughout the world, including emerging markets. Clearly, we couldn’t deny the fact that food inflation is on the horizon! But what has prompted this shift? Our current health situation might be the potent motivator for people to be conscious and even progressive in their eating choices and preferences. Get the key concepts at this site to unlock endless possibilities!

So are plant-based solutions healthier? Eating purely a plant-based diet doesn’t equate to perfect health; however, if it’s paired with balanced and nutrient-rich meals, it could potentially lead to good health. This is seen in hundreds of studies conducted around the world, which show that, when compared with the average Western diet, improved consumption of plant-based foods such as whole grains, pulses, fruits, and vegetables, has been associated with a lower risk of heart disease, type 2 diabetes, obesity, and other health conditions. Consumers around the world clearly care about their health and sustainability, and for good reason. Go beyond your food comfort bubble, never miss a ride and join the bearers of a healthier tomorrow!

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Source 1: https://www.foodbev.com/news/five-major-trends-driving-the-plant-based-food-market/

Source 2: https://www.newfoodmagazine.com/article/139141/plant-based-boom/

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