Featuring the Prominence of Plant-Based Foods

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There was a time when vegetarian, vegan, and plant-based diets in the Western world were part of a small subculture. It was considered the domain of hippies and activists, rather than large numbers of the population. Depending on the situation, vegetarians and vegans were met with either acceptance, tolerance, or hostility when they divulged their dietary preferences.

A developing number of consumers have begun to realize the positive impact a plant-based diet has not only on health but also many other aspects of life. Plant-based diets have gone mainstream. From prominent public figures like Ellen DeGeneres and Bill Gates, to large industries like WeWorks, there is emerging support for the movement to eat more plant-based foods. From promotion of animal welfare to improve sustainability, there are countless benefits to a plant-based lifestyle. It is not simply a diet, it is also a path to better health and more importantly, positive environmental impact.

On an even broader scale, a plant-based economic approach could save almost billions of dollars for countries around the world. Evidence shows that people could be healthy and thrive without eating or using animal products. The understanding that the use of animals to source food, clothing, or any other purpose is unnecessary for our health and wellbeing could build a case for the potential savings a plant-based economy could provide. Furthermore, the Good Food Institute forecasts the plant-based sector to see an astonishing CAGR of roughly 27% over the next 5 years. (1) Plant-based foods are a wellness hype that is topping everywhere. Make sure you sprinkle some tart cherries to your green smoothies while reading this mouthwatering article!

Plant-based food has taken the market by storm. In the last five years veganism has gone mainstream, with two percent of people actively describing themselves as vegan. 2020 was the year everyone discovered plant-based, with new products appearing across the market, from bakery and pastries, to pizza, lattes, and even dirty burgers. The end of the year saw McDonald’s giving veganism perhaps the ultimate green flag with the launch of the McPlant menu. Experts now predict the plant-based food market to nourish by approximately 11.9 percent in 2027 and have valued it at nearly $74.2 billion. As a nation the UK started to introduce more vegetables into its diets and eat less meat. Google searches for ‘vegan’ emerged by roughly 700 percent in four years and campaigns, such as the Vegetarian Society’s Meat-Free Monday, also helped cement the idea of not eating meat every day. At the same time, the flexitarian diet improved in popularity, driven by health and environment influences; today, more or less 60 percent of people consider themselves flexitarian.

Broaching for the extensive popularity of plant-based foods, as they prepare to go public, these other categories are finding a niche by focusing on an untapped plant-based food sector: frozen, ready-to-cook comfort foods. In addition, their current products are lasagna, chicken pot pie, and shepherd’s pie, which are wholesome, easy, hearty, and shareworthy. (2) Stepping up to the challenge of consuming plant-based foods could be worthy! Ride along with these organic foods and make it a reality to live a healthier life. You might never know unless you give it a whirl!

How to attain satisfaction in consuming plant-based foods? The key word here is innovation. Consumers are getting more adventurous and more curious about plant-based; by doing differently you could set yourself apart from the competition. Innovation could come from a variety of places, from new-to-market ingredients or even the cuisines that are influencing consumers. Health might continue to dominate our lives and with this strong influence, the plant-based has the potential to obtain real emergence. Catch a glimpse of these other realms as they might be the best plant-based foods suppliers in the global market!

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Source 1: https://www.weforum.org/agenda/2018/12/vegetarianism-is-good-for-the-economy-too/

Source 2: https://www.newfoodmagazine.com/article/139141/plant-based-boom/