An Unquenchable Hunger Driving the Plant-based Food Market

Iankankutot
3 min readAug 16, 2021

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Plant-based foods are cool. In fact, the plant-based food options on this page might be cool as they’re totally frozen. In grocery stores and specialty health-food stores across the country, new vegan frozen food, including meals, snacks, desserts, and sides are popping at the top every day. That’s why this article have put together this handy plant-based food guide to assist you to navigate the freezer aisle with compassion and confidence. The frozen food aisle is getting a plant-based makeover. (1) Now more than ever, you could find meals that could promote eating lots of vegetables, fruits, beans, peas, lentils, whole grains, nuts, seeds, and more! Don’t feel like having cereal this morning? Here’s a look at some of the plant-based frozen meals for breakfast!

Right now, the market has been volatile as of late, and the news wants to scare you into submission. Inflation is looking as bad as it looked in decades. Many valuations are also overstretched, and there is grave uncertainty in the battle between value and development. It is simple. Industries with solid Environmental, Social, and Corporate Governance (ESG) are in right now and transcend any other issues in the marketplace. When you look at industries in the plant-based space, you have lucrative potential. This is especially evident for emerging plant-based food industries that have yet to go public.

Additionally, these industries might also offer comfort foods that might trigger the reward system in the human brain, which gives a distinctive pleasure or temporary sense of emotional elevation and relaxation. When psychological conditions are present, people often use comfort food to possibly treat themselves. Those with negative emotions tend to eat these foods to experience the instant gratification that comes with it, even if only short-lived. (2) You don’t need a fast-food chain to grab great comfort foods. You could find delicious plant-based frozen foods in the freezer aisles! Check out these articles if you’re looking for a quick bite on the go!

What sets them apart from other plant-based industries is that they are not a meat industry or a direct competitor. Instead, these industries focus on the underserved frozen or ready-to-eat comfort food space. Frozen, plant-based multi-serve meals are an untapped segment that is prime for innovation. Just look at how some of their competitors lack what they could potentially offer. These industries might create plant-based versions of familiar, comfort classics using wholesome ingredients and authentic cooking.

As a result, these plant-based comfort foods are not only about taste and texture, they could also include emotional elements of nostalgia, comfort, and family. Its meals, after all, are made for sharing in a multi-serve format. Eating purely a plant-based diet could definitely lead to good health. This is seen in hundreds of studies conducted around the world, which shows that, when compared with the average Western diet, an improvement to consumption of plant-based foods such as whole grains, pulses, fruits, and vegetables, has been associated with a lower risk of heart disease, type 2 diabetes, obesity, and other health conditions. (3) These plant-based foods could generally be meat and dairy-centric, and customers might enjoy the same hearty, gratifying, and delicious experience with its fresh plant-based take on these favorites. Keep an eye out for them! Visit this page to see all of the delicious options.

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Source 1: https://www.peta.org/living/food/freezer-aisle-finds-best-vegan-frozen-food-products/
Source 2: https://en.wikipedia.org/wiki/Comfort_food
Source 2: https://www.puratos.com/blog/Why_Plant_Based_Will_Transform_the_Food_Industry

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